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Attention Economy • Digital Transformation • Technology

A single video format now owns 1% of human consciousness.

FG
Felix Ghauri

· 3 min read

A single video format now owns 1% of human consciousness.

A single video format now owns 1% of human consciousness.

YouTube CEO Neal Mohan just announced 200 billion daily views for Shorts: that’s 1 in every 100 minutes of our collective waking life.

Not all of social media. Not even all of YouTube. Just the Shorts feature.

This is what exponential looks like in the attention economy. While we debate screen time, have the algorithms already won the war?

#Future #AttentionEconomy #DigitalTransformation #Technology YouTube TikTok Meta

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Felix Ghauri

Applied AI Practitioner · Founder, Futures Forum

Felix helps organisations navigate AI and exponential change. He writes about technology, geopolitics, and the future of work.

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