Kodak was perfectly aligned… to film.
Interesting lunchtime talk from Jonathan Trevor of Saïd Business School, University of Oxford on strategic alignment.
The top symptoms of misalignment: lack of collaboration (56%), resistance to change (53%), poor strategy execution (52%).
But then again: Kodak was perfectly aligned… to film.
To my mind the big question is how do we align to a future that’s changing exponentially faster than our ability to reorganise?
Some approaches: rolling strategic foresight, constant customer feedback loops, building genuine innovation culture. Though as anyone who’s tried knows, these are easier said than done.
